Founded by a small group of friends in 2014, Strawberries & Creem (S&C) has rapidly become the biggest music festival in Cambridgeshire – and is now one of the fastest-growing and most exciting events brands in the UK.

With its motto ‘Celebrate Heritage, Champion Future’, the festival attracts internationally-acclaimed artists and the biggest names in the business – combined with the latest, cutting-edge homegrown talent. This creates an unrivalled, culturally-significant showcase of live music, described by The Guardian as ‘one of the most vital festivals we have’.

Previous performers include Skepta, T-Pain, Stefflon Don, Nelly, J Hus, AJ Tracey, Ms Dynamite, Aitch, Kano, Mahalia, Ghetts, Heidi, Young T & Bugsey, Shy FX and many more. For some of these now-superstar artists, it was one of their first ever festival appearances – and for others, it was taking to the S&C stage as legends in their scene already.