HomeTheatreNorwich Theatre Launch Christmas Appeal

Norwich Theatre Launch Christmas Appeal


Norwich Theatre launches its Christmas appeal today to provide creative experiences for those who might feel lonely.

  • The Office for National Statistics (ONS) estimates from May 2021 around 23% of the population in Great Britain reported feeling lonely often/always/some of the time as a result of the COVID-19 and lockdown measures.
  • A survey conducted by YouGov of more than two thousand UK adults found that 31% of 18 to 24-year-olds said they felt lonely often or all the time.
  • Norwich Theatre’s Christmas Appeal aims to combat loneliness and isolation by funding more of its award-winning Creative Engagement work to create moments of togetherness.

The funds will allow Norwich Theatre to continue its important work with local communities in Norfolk who are vulnerable to loneliness and isolation. Its recent Creative Community Recovery Programme, which won a national award, supported older adults who found themselves particularly isolated because of COVID-19. It covered a huge range of opportunities to interact or take part as an audience member, including creative workshops such as drama, dance, and creative writing; needlework and other arts and crafts; and social opportunities including a community choir.

So many people experienced loneliness or isolation during lockdowns and Government restrictions. At Norwich Theatre, we recognise human relationships matter, and even more so in times of challenge and change. That is especially pertinent as we continue to face the isolating implications of Covid-19.

All money raised as part of the Christmas Appeal will be used to provide creative experiences that encourage positive mental health and wellbeing. Adults of any age and background who may be experiencing loneliness or isolation will be able to get involved, with opportunities to meet new people, try something new, and above all, feel welcome.

Chief Executive & Creative Director Stephen Crocker at Norwich Theatre, said:  “With your support this Christmas, we can respond to an ever growing and urgent need to help bring people together through creative experiences to help prevent feelings of loneliness and isolation.

“The past years have been incredibly difficult for everyone, with many feeling isolated and alone. Loneliness and isolation can affect us at any age: from starting university to retirement; becoming a parent to losing a loved one.

“As the festive period gets into full swing, the season of goodwill and giving is the perfect time to think about how to help those who are isolated or experiencing loneliness. Please donate what you can and help us bring hope and joyful moments of togetherness to those who need it most.”

Norwich Theatre will be collecting donations at the end of its Christmas pantomimes – Robin Good at the Playhouse and Dick Whittington and his Cat at Norwich Theatre Royal – with bucket collections and contactless.

Donations can also be made online at norwichtheatre.org/christmas-appeal.